Senco Gold stock has surged 4.99% on Tuesday against the previous close of Rs 288.40, reaching Rs 302.80 on the BSE. The stock saw a significant fluctuation in its price, hitting a 52-week low of Rs 227.70 on March 17, 2024, and a 52-week high of Rs 772 on October 7, 2025.
- Key highlights:
- The company reported its Q4 business updates.
- Senco Gold stock increased by 4.99%.
- The stock saw a significant fluctuation in its price.
The wedding season in Q4 provided a significant boost to retail growth, with a notable 23% year-on-year increase in sales. Despite the surge in gold prices, same-store sales growth (SSSG) recorded an impressive 18.4% in the quarter. Senco Gold achieved its highest-ever Q4 revenue, reaching Rs 1300 crore, while its annual topline crossed Rs 6200 crore, marking approximately 19.4% year-on-year retail growth.
| Revenue | Rs 1300 crore |
| Annual topline | Rs 6200 crore |
The non-East region contributed over Rs 1100 crore to the company’s revenue. Senco Gold’s jewellery stock has seen very low volatility in the last year, with a beta of 0.9. The stock is currently trading neither in the overbought zone nor in the oversold zone, with its relative strength index (RSI) at 50.
“We are thrilled to report our Q4 business updates, which reflect the significant growth in our retail business,” said Mr. P. Gopinath, Chairman of the Board of Directors.
The company primarily sells gold and diamond jewelry and also offers silver, platinum, and precious and semi-precious stones. It also sells costume jewelry, gold and silver coins, and utensils made of silver. Senco Gold offers approximately 108,000 designs for gold jewelry and over 46,000 designs for diamond jewelry.
Key Performance Indicators (KPIs)
- Same-store sales growth (SSSG): 18.4%
- Year-on-year retail growth: 19.4%
- Non-East region revenue: over Rs 1100 crore
Senco Gold’s KPIs indicate a strong performance in the Q4 quarter. The company’s focus on retail growth has led to significant increases in sales, despite the surge in gold prices.
Trading Analysis
Senco Gold stock has seen very low volatility in the last year, with a beta of 0.9. This suggests that the stock is neither overbought nor oversold, and there are no significant buying or selling pressures.
| Moving averages | 5-day, 10-day, 20-day, 30-day, and above 50-day, 100-day, 150-day, and 200-day |
Senco Gold’s trading analysis shows that the stock is currently trading below the 50-day and 100-day moving averages, indicating a bearish trend. However, the stock has seen a significant increase in price, which may indicate a potential reversal in the trend.
Company Overview
Senco Gold Limited is an India-based jewellery retailer. The company primarily sells gold and diamond jewelry and also offers silver, platinum, and precious and semi-precious stones. The company offers a wide range of designs for gold jewelry and diamond jewelry, including approximately 108,000 designs for gold jewelry and over 46,000 designs for diamond jewelry.
Example:
Senco Gold Ltd is a well-known jewellery retailer in India, offering a wide range of gold and diamond jewelry designs.
Market Highlights
- Wedding season boost: 23% year-on-year increase in sales
- SSame-store sales growth (SSSG): 18.4%
- High Q4 revenue: Rs 1300 crore
The wedding season in Q4 provided a significant boost to retail growth, with a notable 23% year-on-year increase in sales. The company achieved its highest-ever Q4 revenue, reaching Rs 1300 crore, while its annual topline crossed Rs 6200 crore, marking approximately 19.4% year-on-year retail growth. The market highlights the company’s strong performance in the Q4 quarter, with significant increases in sales and revenue. The company’s focus on retail growth has led to a notable 23% year-on-year increase in sales, despite the surge in gold prices.
