A Long-Seasoned Brand with a Strong Following in Chicago
Catbird, a jewelry company founded in 2004, has finally opened its doors in Lincoln Park, marking an exciting milestone in its nationwide expansion. This new store is the company’s fourth-largest source of e-commerce in Chicago, a testament to its long-standing presence and popularity in the city. According to Sriya Karumanchi, vice president of marketing at Catbird, the brand has been generating significant interest in Chicago through its pop-up events held over the years.
- Notable Pop-Up Events
- Chicago as the company’s fourth-largest source of e-commerce
- Signature style and aesthetic
A Minimalist Approach to Jewelry Design
Catbird is known for its minimalist jewelry, which includes a range of stylish and versatile pieces such as knuckle rings, thin stacking rings, and customizable chains and charms. The brand’s signature style and aesthetic have resonated with customers, making it a favorite among jewelry enthusiasts. With a focus on clean lines, simple designs, and high-quality materials, Catbird’s jewelry is both understated and sophisticated.
| Product Line | Description |
|---|---|
| Knuckle Rings | Thin, delicate rings that fit snugly on the knuckle |
| Thinning Rings | Thin stacking rings that can be mixed and matched with other pieces |
| Customizable Chains and Charms | Pieces that can be personalized with initials or special messages |
A Commitment to Sustainability
Catbird is committed to sustainability, using recycled and ethically-sourced gold and diamonds in its jewelry designs. The brand sources gold chains, wire, findings, and castings from vendors that buy a mix of recycled metal and ethically-sourced materials, then make their own alloys. Additionally, Catbird uses reclaimed diamonds that are removed from older pieces of jewelry, purchasing stones from suppliers who specialize in recycled diamonds.
“The use of recycled diamonds creates no additional environmental impact from mining nor exploitative labor practices,” said Catbird.
A Wide Range of Price Points
Catbird offers a diverse range of jewelry pieces at various price points, from $144 for diamond stud earrings to $3,100 for a diamond band ring. This affordability and accessibility make it possible for customers to enjoy the brand’s high-quality designs without breaking the bank.
A Promotional Schedule for the Lincoln Park Store
The Lincoln Park store is offering a range of promotions and events, including:
- Custom tote bag for the first 200 guests who spend more than $250
- Pizza, wine, and flash poetry on Friday
- Complimentary mini bouquets for purchases over $200 on Saturday
- Free pastries from local bakeries on April 26
A National Expansion and Bright Future Ahead
As part of its nationwide expansion, Catbird has opened stores in several major cities, including Los Angeles, Boston, San Francisco, and Georgetown in Washington, D.C. The brand plans to continue expanding, with new stores opening in Philadelphia and other cities. With a strong online presence and a loyal customer base, Catbird is poised for continued success and growth.
