The brand was founded in 2004 by Ferentinos after she moved from New York to Los Angeles. Ferentinos was born in Greece, raised in Queens, New York, and later studied fashion at the Parsons School of Design in New York. After graduating, she worked in the fashion industry for several years, eventually moving to Los Angeles in 2002 to pursue her passion for jewelry design. She founded Juju Vera in 2004, initially selling her designs at local boutiques and markets, and later expanding to larger retailers and high-end boutiques. Juju Vera’s designs are known for their unique and intricate details, often incorporating natural materials such as wood, stone, and pearls. The brand’s aesthetic is characterized by a mix of bohemian and minimalist elements, resulting in a distinctive and stylish look. Over the years, Juju Vera has become a staple in the fashion industry, working with high-profile clients such as Celine Dion and Jennifer Lopez. The brand has also been featured in several publications, including Vogue, Elle, and Harper’s Bazaar. Today, Juju Vera continues to be a prominent player in the jewelry industry, with a strong online presence and a network of authorized retailers worldwide. Juju Vera’s success can be attributed to Ferentinos’ innovative approach to jewelry design, which combines traditional craftsmanship with modern techniques and materials.
The Art of Petra
A Masterpiece of Jewelry Design
The Petra necklace is a masterpiece of jewelry design, crafted with precision and attention to detail. Its unique design and exceptional craftsmanship make it a standout piece in any jewelry collection. • Hand-sculpted and soldered by a team of skilled jewelers in New York City*
A Symbol of Elegance and Sophistication
The Petra necklace is a symbol of elegance and sophistication, perfect for special occasions or everyday wear.
The Rise of the Petra Shell Pendant
The Petra Shell Pendant has taken the internet by storm, with many users sharing images of the necklace on social media platforms.
He began by creating a series of prototypes of a new type of bicycle, which he called the Ferentinos Bike. The prototypes were designed to be more environmentally friendly and sustainable than traditional bicycles.
The Passion Behind the Design
Ferentinos’ passion for design and innovation drove him to create the Ferentinos Bike. He was inspired by the need for sustainable and environmentally friendly transportation solutions, and he saw an opportunity to create a product that would make a positive impact on the environment. • Ferentinos’ design process was driven by a desire to create a product that would be both functional and sustainable. • He spent countless hours researching and testing different materials and designs to find the perfect combination of functionality and sustainability.
“It’s a testament to the power of word-of-mouth marketing and the importance of building a strong community around our brand.” She also highlights the success of the Petra Shell Pendant as a symbol of the company’s commitment to sustainability. “The Petra is a symbol of our commitment to sustainability and reducing our environmental footprint. We’re proud to say that the pendant is made from recycled materials and is fully recyclable,” says Ferentinos. The company’s focus on sustainability has also led to a significant increase in customer loyalty. “We’ve seen a huge increase in customer loyalty since we started focusing on sustainability. People are more likely to choose a brand that shares their values and is committed to making a positive impact on the environment,” says Ferentinos.
The Origins of the Juju Vera Petra Shell Necklace
The Juju Vera Petra shell necklace has its roots in the 1970s, when Vera Wang, a renowned fashion designer, first introduced the design. The original Petra was a simple yet elegant shell necklace featuring a large, rounded shell pendant suspended from a delicate chain.
