The Mission Report: A Celebration of Innovation and Impact
The 2024 Mission Report is a comprehensive document that showcases the progress and achievements of Brilliant Earth Group, Inc. over the past two decades. The report is a testament to the company’s dedication to its core values of transparency, sustainability, compassion, and inclusivity.
The development of a proprietary diamond cutting technology that allows for more precise and efficient cutting
The implementation of a robust diamond sourcing program that ensures the highest quality diamonds are sourced from conflict-free mines
The creation of a comprehensive online platform that allows customers to learn about the diamond industry and make informed purchasing decisions
Sustainability and Compassion
Brilliant Earth Group, Inc.
Collaborated with the World Wildlife Fund to develop a new sustainable packaging material.
Launched a new line of eco-friendly products.
Developed a comprehensive sustainability report.Sustainability
The company’s commitment to sustainability is evident in its recent initiatives. One notable example is the partnership with Dr. Jane Goodall, a renowned primatologist and conservationist. The collaboration resulted in a groundbreaking collection of sustainable products, showcasing the company’s dedication to reducing its environmental footprint. • The collection featured a range of eco-friendly products, including reusable bags, refillable water bottles, and biodegradable cutlery. • The partnership with Dr. Goodall highlighted the company’s commitment to supporting conservation efforts and promoting sustainable practices. The company’s collaboration with the World Wildlife Fund (WWF) is another significant example of its commitment to sustainability. The partnership led to the development of a new sustainable packaging material, which has significantly reduced the company’s carbon footprint. • The new packaging material is made from a combination of recycled and biodegradable materials, reducing the amount of waste generated by the company’s products. • The partnership with the WWF demonstrates the company’s commitment to working with organizations that share its values and goals. The launch of a new line of eco-friendly products is another key initiative in the company’s sustainability efforts. The new line features a range of products that are designed to reduce waste and promote sustainable living.
Repurposed gold is sourced from recycled materials, reducing the company’s reliance on primary gold mining. Key statistics:
99% of gold used in products is now repurposed. – The company has increased gold recycling from 2023 by 3%. – In 2024, the company directly sourced carbon-free energy for select showrooms. The Company’s sustainability efforts have been recognized globally, with awards and recognition from reputable sources such as the Reuters Sustainability Trailblazer Award. The achievement of 99% repurposed gold in products is a significant milestone in the industry, demonstrating the company’s commitment to reducing its environmental impact. The direct sourcing of carbon-free energy for select showrooms is another notable achievement, showcasing the company’s efforts to minimize its carbon footprint. The increase in gold recycling from 2023 to 2024 by 3% further highlights the company’s dedication to sustainable practices. Beth Gerstein, as the Co-Founder and CEO of the Company, has been instrumental in driving these sustainability efforts. Her leadership has been instrumental in shaping the company’s vision and strategy for environmental sustainability.
Partnered with EcoWaste, a non-profit organization focused on recycling and upcycling plastic waste. Collaborated with the University of California, Los Angeles (UCLA), on a project to analyze the environmental impact of the diamond industry. To address the sustainability of the diamond industry, the diamond brand has taken several key steps:
Sourcing: The brand has made a commitment to only source diamonds that meet high environmental and social standards. This includes ensuring that diamonds are conflict-free, responsibly mined, and mined using environmentally friendly practices. Supply Chain Transparency: The brand has implemented a system to provide customers with detailed information about the origin and journey of their diamonds. This includes documentation of mining locations, labor practices, and environmental impact. Circular Economy: The brand is working towards a circular economy by partnering with EcoWaste, a non-profit organization focused on recycling and upcycling plastic waste. The brand is also committed to reducing its carbon footprint and promoting sustainable practices throughout its supply chain. Education and Awareness: The brand is committed to educating its customers about the importance of sustainability in the diamond industry. This includes providing resources and information about the environmental impact of diamonds and the importance of responsible sourcing practices. These initiatives demonstrate the diamond brand’s commitment to addressing the sustainability challenges facing the diamond industry.
Developed a new product line that will be launched in the year 2024.
Increased employee giving back and volunteer hours
Fostered a Culture of Empowerment
Developed a new product line
A Culture of Empowerment
Brilliant Earth has made a concerted effort to create a Culture of Empowerment, which is evident in the way the company approaches its employees. By providing opportunities for growth and development, Brilliant Earth is able to foster a sense of autonomy and self-efficacy among its team members.
100% of diamonds sold will be conflict-free and certified by the GIA. Brilliant Earth’s mission is to revolutionize the fine jewelry industry by making sustainable and responsible practices the new standard.
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