• Opening its ninth retail location in Chicago, Catbird is expanding its brand of intimacy and craftsmanship to the Midwest.
• Founded in 2004, Catbird has always prioritized physical retail, even as its online presence grew.
• As the company continues to grow, it remains committed to the brick-and-mortar experience, with CEO Mo Sakurai saying, “The history of the brand and the brand DNA is really rooted in brick and mortar.”

Catbird, a Brooklyn-based fine jewelry brand, is taking its unique approach to intimacy and craftsmanship to the Midwest with the opening of its first Chicago store in the Lincoln Park neighborhood. This marks a significant milestone in the company’s expansion, solidifying its presence in the Midwest and cementing its position as a leader in the fine jewelry market.

1. With its new Chicago location, Catbird is solidifying its commitment to physical retail, which remains at the heart of the brand’s identity.
2. The store design and offerings are designed to encourage immersive experiences, allowing customers to discover and fall in love with the brand.
3. Each Catbird store is a unique, layered environment that invites customers to explore and engage with the brand.

Catbird’s Neighborhood Store is a masterclass in creating an intimate and inviting atmosphere. The store’s vintage furnishings and carefully curated offerings create a sense of community, encouraging customers to linger and explore the brand’s offerings. From the permanent bracelet welding service to the in-store soldering of heirloom pieces, every aspect of the store is designed to provide an unparalleled experience for customers.

The Chicago store opening is part of Catbird’s larger expansion plan, which includes the opening of locations in Atlanta and Philadelphia later this year. With a focus on domestic markets and a measured approach to growth, Catbird is committed to building strong relationships with its customers and expanding its brand presence in a thoughtful and strategic way.

“Jewelry is really such an immersive experience,” said Mo Sakurai, CEO of Catbird. “There is very much a customer who wants that in-store shopping experience—to try the jewelry, feel the weight and scale. And for them to do that in our stores, they really fall in love with the brand.”

As Catbird continues to grow and expand, it remains committed to its core values of intimacy and craftsmanship. With a focus on building strong relationships with its customers and providing unparalleled experiences, Catbird is well-positioned to continue its success in the fine jewelry market.

Catbird’s approach to collaborations is another key aspect of its brand strategy. By partnering with artists and musicians, Catbird is able to introduce itself to new communities and create unique, exclusive experiences for its customers. The recent collaboration with musician Laufey is a prime example of this approach, showcasing the brand’s commitment to authenticity and community engagement.

As Catbird looks to the future, it remains focused on building strong relationships with its customers and expanding its brand presence in a thoughtful and strategic way. With its commitment to intimacy and craftsmanship, Catbird is poised to continue its success in the fine jewelry market and establish itself as a leader in the industry.

Defining the Brick-and-Mortar Experience

• According to McKinsey, consumers are returning to in-store shopping at pre-pandemic levels, but retailers need to remind shoppers what they love about the in-store experience.
• Catbird’s stores offer a unique, immersive experience that encourages customers to engage with the brand and fall in love with its products.
• The brand’s focus on physical retail is part of its strategy to deepen loyalty and expand its brand presence in a measured and strategic way.

As Catbird continues to grow and expand, it remains committed to its core values of intimacy and craftsmanship. With a focus on building strong relationships with its customers and providing unparalleled experiences, Catbird is well-positioned to continue its success in the fine jewelry market. By defining the brick-and-mortar experience, Catbird is able to create a unique and intimate atmosphere that encourages customers to engage with the brand and fall in love with its products.

In a competitive market, Catbird’s focus on physical retail sets it apart from other brands. By prioritizing the brick-and-mortar experience, Catbird is able to create a unique and intimate atmosphere that encourages customers to engage with the brand and fall in love with its products. With its commitment to intimacy and craftsmanship, Catbird is poised to continue its success in the fine jewelry market and establish itself as a leader in the industry.

Expanding Loyalty and Community

• Catbird’s stores offer a unique, immersive experience that encourages customers to engage with the brand and fall in love with its products.
• The brand’s focus on physical retail is part of its strategy to deepen loyalty and expand its brand presence in a measured and strategic way.
• Catbird’s stores are powerful acquisition tools, especially in walkable neighborhoods with substantial foot traffic.

As Catbird continues to grow and expand, it remains committed to its core values of intimacy and craftsmanship. By expanding loyalty and community, Catbird is able to create a loyal customer base that will drive the brand’s growth and success.

Catbird’s stores are more than just places to buy jewelry; they are a hub for community engagement and connection. By offering exclusive experiences, such as the permanent bracelet welding service and in-store soldering of heirloom pieces, Catbird is able to create a sense of belonging among its customers. As Catbird looks to the future, it remains committed to building strong relationships with its customers and expanding its brand presence in a thoughtful and strategic way.

Collaborations and Community Engagement

• Catbird partners with artists and musicians to create unique, exclusive experiences for its customers.
• The brand’s approach to collaborations is a key aspect of its brand strategy, showcasing its commitment to authenticity and community engagement.
• Catbird’s recent collaboration with musician Laufey is a prime example of this approach, highlighting the brand’s commitment to creating unique and exclusive experiences for its customers.

As Catbird continues to grow and expand, it remains committed to its core values of intimacy and craftsmanship. By partnering with artists and musicians, Catbird is able to create unique and exclusive experiences for its customers, showcasing its commitment to authenticity and community engagement.

Conclusion

Catbird’s commitment to intimacy and craftsmanship is a key aspect of its brand strategy. As Catbird continues to grow and expand, it remains committed to building strong relationships with its customers and providing unparalleled experiences.